Mark Burnett
Director
The Apprentice (2004)
The Apprentice 1
The season started with 16 contestants, eight men and eight women from around the United States. Each had been successful in various enterprises, including real estate, restaurant management, political consulting, and sales. During the show, the contestants lived communally in a suite at Trump Tower in Manhattan, located on the fourth floor. Elimination took the form of one contestant being "fired" by Trump at the conclusion of each week's episode.
Released Jan. 8, 2004
Episode 60 min
14+
S1E1 - Meet the Billionaire
Starting with seed money of $250, purchase supplies and sell lemonade on the streets of New York.
Jan. 8, 2004, midnight
S1E2 - Sex, Lies and Altitude
Both teams are to design an advertising campaign to sell private jet service, which they must pitch to the owner of the company and Donny Deutsch.
Jan. 15, 2004, midnight
S1E3 - Respect
The teams are given a scavenger list of items which they are required to purchase during the day at the lowest possible total price.
Jan. 21, 2004, midnight
S1E4 - Ethics Schmethics
The teams are required to collectively manage the Planet Hollywood restaurant in Times Square on successive evenings, with the performance judged by the increase in profits over the same day the previous year.
Jan. 29, 2004, midnight
S1E5 - Trading Places
Starting with seed money, the teams are required to purchase items and sell them at the greatest profit return at an open-air flea market.
Feb. 5, 2004, midnight
S1E6 - Tit for Tat
This week's task is to raise money for charity at a Sotheby's celebrity auction. The teams are told to sign up celebrities for an auction to benefit the Elizabeth Glaser Pediatric AIDS Foundation.
Feb. 12, 2004, midnight
S1E7 - Dupe-lex
The teams must restore and rent out apartments.
Feb. 19, 2004, midnight
S1E8 - Ice Escapades
Both teams sell bottled water called "Trump Ice" with Donald Trump's photo on each bottle.
Feb. 26, 2004, midnight
S1E9 - DNA, Heads and the Undead Kitty
This week's task is to pick one artist from an array of controversial and strange painters, sculptors, and other kinds of artists. Then they must sell this art in a showing at a gallery. Protégé picks a surrealist artist named Meghan Boody, while Versacorp sticks with a more mainstream artist named Andrei Petrov, who specializes in abstract paintings.
March 4, 2004, midnight
S1E10 - Wheeling and Dealing
The teams take over a pedicab shift. Protégé Corporation sells prepaid punch cards, modeled after Troy's phased-sales plan that was the winner on the Trump Ice task. Versacorp sells advertising on the rickshaws that they ride.
March 11, 2004, midnight
S1E11 - A Look Back
Recap of first ten weeks, along with previously unaired footage.
March 18, 2004, midnight
S1E12 - Circus, Circus
The teams head to Atlantic City, New Jersey where they will be responsible for registering gamblers at the Trump Taj Mahal Resort and Casino. The team whose registered gamblers wager the most money wins.
March 25, 2004, midnight
S1E13 - The Price is Height
This week's task is to rent out a luxurious penthouse for one evening at Trump World Tower for no less than $20,000 for one night.
April 1, 2004, midnight
S1E14 - Down to The Wire
Face an interview with four of Trump's executives. Two people will be fired.
April 8, 2004, midnight
S1E15 - Season Finale
The final two contestants face off for the job opportunity of a lifetime.
April 15, 2004, midnight
Network: NBC
Episode Runtime: 60 min.
Season Runtime: 60 min.
Released: Jan. 8, 2004
Status: Ended
Certification: NR
Common sense age: 14+
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