Andrew Denton
Director
Gruen (2015)
Series 1
Join host Wil Anderson, stalwarts Todd Sampson and Russel Howcroft and other advertising industry experts to unpick the ways we're all bought and sold.
Released Sept. 9, 2015
Episode 35 min
None+
Keywords: tmdb.talk-show, tmdb.marketing, tmdb.advertising, tmdb.spin-off, tmdb.the-pitch
Production Companies: Cordell Jigsaw Zapruder
Network: ABC TV
S1E1 - Pet Food
How do you sell a product like pet food, when humans never eat it? The Pitch returns & we look for the Best Local Ad of All Time.
Sept. 9, 2015, midnight
S1E2 - Uber & Ashley Madison
This week the panel looks at the rise of one brand, & the fall of another; controversial car-sharing app Uber; & cheating website Ashley Madison. Can an ad agency convince us we need a home grown royal family?
Sept. 16, 2015, midnight
S1E3 - Aldi
Brands love to be loved, but the far stranger phenomenon is when people really love brands. Enter Aldi. How does an airline advertise? Can two agencies convince us that the great Australian dream is NOT owning a home?
Sept. 23, 2015, midnight
S1E4 - Pope Francis
As he tours the USA, Gruen looks at Pope Francis as a brand, & all the brands who are cashing in on him; the stuffed-crust pizza wars; & a pitch to restore our faith in politicians, from the next generation of creatives.
Sept. 30, 2015, midnight
S1E5 - AFL & NRL Grand Finals
Gruen examines the ad breaks in the footy grand finals. Who exactly is being sold to and what's the value of being a major sponsor? Plus ad agency DDB takes the competition in house in a pitch challenge to ban divorce.
Oct. 7, 2015, midnight
S1E6 - Anti-advertising
The team deconstructs the latest advertising trend: anti-advertising. And they take a look at the communication around the issue of domestic and family violence including a recent ad targeted at teens.
Oct. 14, 2015, midnight
S1E7 - Nuclear Weapons
We look at toilet paper ads to ask why something white, square & occasionally embossed sells itself using puppies & kids; YouTube pre-rolls; & a Pitch to convince us that Australia should manufacture nuclear weapons.
Oct. 21, 2015, midnight
S1E8 - Multi-National Company Tax
The Gruen team talk about when sledging meets marketing - ads that go negative & what to do when your brand is in the news for the wrong reasons. Toyota, ISIS & a Pitch to convince multi-national companies to pay tax.
Oct. 28, 2015, midnight
S1E9 - Star Wars
The Gruen team looks at blockbusters & their merchandising; the ads that pretend to be movies - like the star-studded 16 minute film for James Packer's new casino & they look at the most expensive commercial ever made.
Nov. 4, 2015, midnight
S1E10 - Christmas Ads
Wil Anderson, Todd Sampson & Russel Howcroft unwrap some Christmas ads & look at their favourite ad of the year. How kids are used to sell plus two agencies show us that wrinkles can be sexy in The Pitch.
Nov. 11, 2015, midnight
Network: ABC TV
Episode Runtime: 35 min.
Season Runtime: 1331 min.
Released: Sept. 9, 2015
Last Air Date: July 16, 2025, midnight
Status: Returning Series
Certification: NR
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