Margit Czenki
Director
Devaluation Kit (2009)
The Devaluation Kit is a satirical guide to the devaluation of neighbourhoods at risk of gentrification. Designed in the manner of a YouTube tutorial, it gives tips on how to successfully create the atmosphere of a less affluent neighbourhood with simple means – shattered windowpanes, satellite antennas, shopping bags from relevant discount stores displayed on the façade, etc. – and thus scare off potential gentrification candidates.
Runtime: 7 min.
Released: Feb. 11, 2009
Status: Released
Certification: NR